Email Copy Checklist

Here's an "email checklist" Maciek quickly whipped up that may help you when you're proofreading/editing your emails

Does your subject line evoke curiosity/have a clear benefit?

Does the opening sentence hook your reader?

Are you writing from ONE person to ONE person?

Does your email flow well from sentence to sentence?

Strong CTA?

Did you read your copy aloud to check everything is top?

Are you painting mental images in your audiences mind?

Can you cut 10% of your word count?

Are you transforming "features" into "irresistible benefits"?

Are you unpacking all details about the offer?

Have you injected any scarcity/urgency?

Social proof (indirect/direct) behind your offer?

Are you showing, not telling?

source: twitter tweet by Maciek